Producer: Dan Buenaventura
Photographer: Kai Huang
Videographer: Aljan Ray M. Lorenzo
Art Director: Patrick L. Jamora
Makeup: Karen Catalan
Hair: Lourdes Francisko & Kiko Pedaza of Jing Monis salon
From strutting to running:
Sony launches new Walkman W262 Series
Stylish enough to complete
a look and tough enough to be the perfect marathon companion – that’s what the
new Walkman NWZ-W262 series is.
A head-turner
The wearable Walkman is
back and now, it’s 25% lighter than its predecessor weighing only 32 grams and
boasting of a smaller and more compact look. Discriminating fashionistas who
are looking for a more stylish way to enjoy their music will not be
disappointed with its chic design and wide range of colors: from the subtle
white and black to the vibrant pink and blue. The NWZ-W262 can be the perfect
finishing accessory to an outfit. With no wires dangling around, anyone who
wears his Walkman will surely look polished.
What a sport
While being a looker, the
new Walkman NWZ-W262 brings with it the same water-resistant and washable
features making it an ideal sports buddy. Listen to your favorite music while
warming up for an intense game of basketball. Turn up the volume to give you an
additional boost to run an extra mile on the treadmill. Go on with your cycling
routine even under the rain. Whatever it is, the new Walkman NWZ-W262 will
continue to provide the perfect musical score for your active lifestyle.
Convenience
Aside from this, the
compact Walkman is packed with features that make it very convenient to use. It
comes equipped with Content Transfer software which enables music lovers to
simply drag-and-drop their music from their computer or iTunes library. The
Walkman W262 also comes with ZAPPIN song search technology which enables music
browsing through a short audio preview of each track. So no need to take your
eyes off the road to look for music while running to find the track you are
looking for.
Music to last a whole night long
One of audiophiles’ pet
peeve is when their MP3 player dies in the middle of their favorite song. With
the Walkman W262, you get to enjoy eight hours of uninterrupted music playback
when full charged while the Quick Charge function provides music playback of up
to 60 minutes with a mere three-minute charge which is perfect for fashionistas
on-the-go and those who are living an active lifestyle.
First dibs on the new wearable Walkman
Recently, Filipino
audiophiles were given a chance to try out the new Walkman NWZ-W262 in an event
held in SM Mall of Asia which transcended and recreated reality. Hosted by
famous music icon Billy Crawford, the participants were
able to transform into different characters such as a biker, a cheerleader and
a skateboarder just to name a few. A flash mob of joggers also raided the mall
to demonstrate how the new wearable Walkman fits in the arsenal of active
urbanites.
So whether you want to
glam up or sweat it out, the wire-free, water-resistant, washable and stylish
Walkman NWZ-W262 is the ideal music player a music-lover can have.
For more
information, you may visit http://www.sony.com.ph.
