Fire & Ice

On June 30 I was invited to witness Ruffa Gutierrez unveil two things as she celebrated her birthday at Aracama. 

She gleefully announced bringing back something from the 90's.

After neglecting her website for two years, she finally relaunched it during Social Media Day. She was actually one of the first few celebrities who owned a website way back in 1998. As she now understands the potential of the online medium, she's opened a new, hip site of her own. 

“It’s important to have web presence. Social media and the internet have totally changed the world and how we communicate.” she says. 

The page, which exudes Ruffa’s familiar sophisticated-yet-sweet charm, is a chic contrast of sexy chocolate brown and girly pink. This site is iPad-friendly, too! 

Along with the new website, this model, host, actress, beauty queen and celebrity daughter also made us recognize a role that she's highly uncredited for... 

Ruffa first founded the ROOF-A-CHILD Foundation back in 1998. For her birthday this year, she and her friends helped build five houses for Habitat for Humanity. She is set to revive her ROOF-A-CHILD Foundation- only this time it's bigger and better.

ROOF-A-CHILD is a project that provides shelter for disadvantaged kids coming from abusive homes, abandoned by their parents, or afflicted with disabilities. Apart from its literal denotation, ROOF-A-CHILD aims to equip the youth with the tools they need for holistic development through educational, athletic, and cultural means. It also organizes feeding programs and medical missions. On the grander scheme, this non-profit foundation intends to promote economic independence in impoverished communities by providing livelihood programs and cooperative projects, thus ensuring a flourished, more stable life.

Today, Ruffa is more determined and focused towards this foundation. Her celebrity status can help greatly in making a difference in people's lives. 

The relaunching of her site will surely strengthen her web presence even more! I truly admire here for sticking to this cause and her mission. She is certainly using her fame for great things.

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I wasn't able to stay after the launch (Riz & I had to perform at Ayala Triangle for Social Media Day / the Tweetup Manila event), but a Fire and Ice themed celebration also happened that night. Still, I was so glad I got to see the real Ruffa. Indeed, she doesn't get older, she just gets better!

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Tatt Awards 2012

Tea partyy! I've missed these two.. My original takaw club ever since freshman year!

powerbloggers

Sadly, I didn't get to take too many photos last night. You know you've had a great night when it all ends with some Chinese food... So bad but so goooood!

You can check out the 2012 Tatt Awards Facebook page for more photos from the event :)

& many thanks to Niche for taking these photos!  

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WHO rocks your online world?

Tattoo, the #1 broadband in the Philippines continues this year with its trailblazing recognition of social media celebrities and influencers with the prestigious Tatt Awards, the first-ever awards platform for online personalities who have inspired, led, influenced and sparked changes in the world in a positive way.

The first-ever Tatt awards held last year gathered and shone the limelight on technophiles, video vamps and passionate advocates of change:

Young celebrity stylist Laureen Uy  bagged last year’s Stylisimo Award for her fresh take on fashion, her very successful online store, Stylebreak and her religiously followed fashion blog, Break My Style.;   `Professional heckler’  Loi Reyes Landicho received the Word Slayer award; TV host-columnist Bianca Gonzales was voted by her followers as the #1 Thoughtmover; Mikey Bustos for the Video Slinger award; Up Dharma Down, for Indie Rocker; Marc Macanas for Tech Junkie and the Philippines’ pride, Lea Salonga, for the Ball Breaker award.

“This year’s Tatt awards will honor a new batch of digital rockers,” explains Dong Ronquillo, head of the Tattoo Nomadic Broadband Business. “What sets Tatt awards from other web-centric awards is that we look beyond mere statistics and acknowledge individuals who have expressed an opinion, created inspiring works or ignited social change. This is not a mere popularity contest but a recognition of people who used the social media space to share what they are most passionate about and, in the process, created positive influence and stirred action among people,” he adds.

Tatt Awards 2012 also proudly reveals its new Tatt Council, a group of celebrated online thought-leaders led by Ronquillo, that will collectively serve as judges to determine the winners in the different categories.

The Council members include award-winning journalist and ABS-CBN News & Public Affairs social media pioneer Maria Ressa; Filipino singer, comedian, and YouTube sensation Mikey Bustos; TV Personality-columnist and style guru Tim Yap; former music director for the rock station NU107.5 FM and musician Francis Brew; Multi-awarded humor blogger and one of Tatt Awards 2011 winners, The Professional Heckler, Loi Landicho; one of the most sought-after corporate, fashion and advertising photographers in the Philippines, Wig Tysmans; TV Host, Editor, Columnist, Endorser and Actor Raymond Gutierrez; model, host, magazine editor and sports enthusiast Rovilson Fernandez; Commissioner to the National Youth Commission and Outstanding student leader Gio Tingson; and Internet and Mobile Marketing Association of the Philippines (IMMAP) Vice President Pao Peña.

 “The Tatt Awards is our venue for recognizing digital rockers who, through passion and individuality, have created a space that is uniquely theirs, but sincerely shared with others.”

Support your favorite online rock stars who rocked the social media stage as Tattoo opens the curtain once again to give them their well-deserved Tatt awards.

Stay glued to www.tattawards.com for the official start of nominations. 

Live without limits.  Rock on with Tattoo!

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